M&S initiated a project to create a new method of fastening. I designed two fastener concepts, which focused on a younger audience, who like customisable and unique products. The first concept has the unique ability to be modified and change the form of the fastener. The second concept uses a mechanical method, to save the user time when putting on their shoes and provide a secure fit.
Concept 1-Free style fasten
Customers can change the form of the fastener by themselves using a flexible and unique fastening system.
Concept 2-Mechanic fasten
To achieve the convenience and reduce the time it takes to tie shoes, a mechanic fastener is used to help secure shoes in a creative and efficient way.