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Health APP
Skill
User research (primary, secondary research)
Prototype
Visual design
Project length
6 / 2020 - 8 / 2020 (2 months)
Who I work with
Self side project
Objectives
The app is a data aggregator which by nature incurs infrequent usage. The challenge is to propose a new feature or enhancement to drive up DAU.
"How Might We enhance daily active user (DAU) for healthy app?"
Understand mobile health App in the market
Mobile health App is a trend
According to the report by ResearchAndMarkets, the global mHealth market size is expected to reach $316.8 billion by 2027. Statista expects this figure to rise up even higher — to $333 billion to 2025.
But retention for mHealth is a problem
User retention for digital healthcare solutions is still a major issue. Only 7% of digital health app portfolios count more than 50,000 active users.
Understand users
Interview 10 people who use iOS health App
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I use step counting but don’t have much intention to use it every day. ~Jacky
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I use it everyday but only use it for sleeping function, set up a clock and sleep mode.~ Lung
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I rarely use it, because the detail function is not that complete as other sleeping App such as Ouro. ~Vic
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If I have the apple watch, I can sync up the data to the phone I might use the App everyday. ~Ruby
Create a persona
Need
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I have weak intention to use it everyday. And it won’t need me to use it everyday.
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I wish there is a clear performance analysis showing my body condition.
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I wish to manage my health becoming my habit, and it is in a fun way.
“I want to manage my health in a fun and easy way .”
30, Peter, a PM in a Tech consultancy company
Define problems
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Low App awareness
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User can’t see the value to use it
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Lack of commitment for users to keeping using it
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Low intention to use the App
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Lack of details in the function, like sleep doesn’t provide sleep report
Competitor analysis
Take away from users’ reviews of fitbit
The good (user like)
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The notification remind the user to stand up after sit for a while
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Like the activity challenge with friend
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Performance tracking
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Goal setting
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Information with hierachy in dashboard
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Clean visualz
The bad (pain point)
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Discoverability issue with tracking and logging exercise
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Users had difficulty finding some entry point to data
Need (opportunities)
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Taking note function
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Should track descending stairs not just climbing.
What is the potential idea direction?
Business
I want iOS app become user’s everyday App and enhance more people to download it.
Users
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I don’t have much intention to use it everyday, and if I don’t have wearable device it will lose motivation to use it.
Final design feature
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Target setting
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Notification
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Social integration
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User activity tracking