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Analyse Iglo original package
& other brands
x: Iglo package ‘s too many color
x: Vague portion chart
x: Too much spare space in the package
x: Transparent package looks more refresh
x: Too much information in one page package
o: Measure the size of fish finger, try to make the suitable size for package.
Key points for the packaging
+People want none or little washing and cleaning
(Oven / microwave ready solutions)
+Must be easy to store if necessary
+Fit into small freezers, easy to portion into single servings.
+Trust that ingredients are high quality
+ Keeping components separate gives quality into individual
ingredients
+Bags, cardboard or clear trays and pots have higher appeal.
+The product makes you happy!
Design Concept
HAPPT MEAL
CONEPT
HAPPT BOARD
SUMMARY
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